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We Know All About Social Media's Strengths. What About Its Pitfalls?
Social Media is the subject of a great deal of hype, though less-explored are its downsides. These include employee oversharing, the need to “Feed the Monster” – and an increased risk of malware and...
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Today's Google Buzz(kill) Lesson: Be Careful What You Recommend
Much of the online universe woke up last week to discover Google was involuntarily disclosing the names of their email contacts to the world, and if there’s a lesson here, it could be this: Making wads...
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What? A Data-Driven Approach to Social Media Marketing?? (We Likey…)
Taddy Hall’s excellent Ad Age article about social media offers us analytic types something unique: Actual data-driven recommendations for brands using social media marketing. I wouldn’t be the first...
View ArticleAs Social Media Skews Older, Will Its Young Marketers Keep Pace? (or, Know...
Marketers understand the “Know Thy Audience” truism – but it may be one marketing rule of thumb going largely ignored in social media marketing, where the target always seems to be a young, tech-savvy...
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Not Getting Stellar Results From Your Social Media Marketing? Here’s One...
How accurate are those frankly astonishing social media adoption numbers being thrown around? And how much value should your clients place on a “like” or re-tweet? Social media metrics are still...
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Interview With A Marketer: James Hathaway Creates The Orvisnews.com Social...
Today’s interviewee isn’t a writer. Instead, James Hathaway created the social media and content marketing program for Orvis — one of the biggest retailers of outdoor/lifestyle/fly fishing gear. James...
View ArticleA Turkey Day Laugh: Social Media Consulting, Onion Style…
The Onion goes all Ted on social media:
View ArticleEmail, Search Generating Sales — While Social Generates Little But Hype
A recent study by Custora (and reported here in Wired) tells us what a lot of social media “gurus” (or shamans, or champions, or rockstars, or…) would rather not hear. Social media doesn’t generate...
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